Christmas is here - in 31 degree heat - 09/07/2010
The fans are whirring, the sun is beating in through the window and ice creams are being enjoyed by the team.... yes its Christmas at zero2one PR!
With the monthly magazines having their Christmas Gift Guide planning meetings this week, the call-arounds to journalists will begin in earnest on Monday to find out what the key themes are... and then the pitching begins! We collate all of the best products in the particular themes from our clients and send them over to each journalist. It is undoubtedly our busiest time of the year!
Will it be low-price products again this year to fit in with the 2009 credit-crunch theme, or perhaps crafts-inspired products for the big Make-do-and-Mend trend of 2010? We will let you know shortly....
For any companies wanting to appear in the Christmas Gift Guides this year, please do drop us a line at info@zero2one.comTags: Christmas PR |
Christmas Gifts |
Christmas Gift PR |
Christmas Gift Guides |
Garden PR - 24/02/2010
As Spring is fast approaching, it is now the time for all Garden-related PR to begin in earnest. From BBQs to Garden Games, Furniture and Gardening Tools, the leads are flooding in from the journalists writing their articles.
If you are a garden-related company looking for affordable and successful Press Coverage, please drop us a line on 0207 384 3355 info@zero2one.comTags: Garden PR |
New Year, New Press Coverage - 04/01/2010
After a nice Christmas break, having eaten lots of mince pies and sipping one or two glasses of bubbles, we have come back to lots of wonderful Press Coverage secured for our clients, particularly in the Christmas Gift Guides - from Easy Living to Elle Deco, the Sunday Express to She and Good Housekeeping to Good Homes. We are now focusing on a range of Press Release topics including Valentines Gifts, Easter DIY projects, Mother's Day and, believe it or not, we are also preparing for the Summer Garden releases... it wont be long until we are working on Christmas Gift Guides again!Tags: Christmas PR |
Gift PR |
Consumer PR |
Press Releases |
Ding Dong the Bells are gonna Chime - 16/09/2009
With the Director - Nicola Snell's- wedding coming up soon, and another member of the team recently having her nuptuals in August, it has been weddings galore at the offices of zero2one PR.
In keeping with the bridal theme, we have taken on a number of fantastic wedding-related clients and are carrying out a range of PR campaigns and activities to secure coverage in the bridal press:
From promoting Hiden Floral Designs to the Fashion Stylists so that they provide flowers for their bridal shoots (they are also designing the flowers for Nicola's wedding!)
To pitching in a beautiful ' fingerprint' wedding band for jewellery designer Dominic Walmsley to the major national and regional bridal magazines.
...and we recently completed a very successful 6 month campaign for Go Wedding Favours.
And if you keep your eyes peeled, you might even see Nicola's wedding appearing in a national bridal magazine soon!Tags: christmas PR |
Gift PR |
Pr Presents |
Consumer PR |
consumer pr agency |
bridal PR agency |
wedding pr |
Christmas PR - 03/07/2009
Despite the wonderful heatwave, we are now thinking snowy thoughts in the office as we are gearing up for the Christmas Gift Guide PR Push.
This means the team is busy picking out the key trends for gifts this year. One of which is, very appropriate given the current climate and daily headlines: "Low-Cost Gifts" especially those with a price point under £10, or "Luxury for Less" ie those items which can be compared to another much more expensive, but similar products.
Other Trends for Product PR this Christmas are USB Gifts & Leather Gifts, along with the usual subjects: Eco Gifts, Gifts for specific relatives, Gardening Gifts, Cookery Gifts, etc.
On that note,we had better get on with Christmas PR - Ho Ho HoTags: christmas PR |
Gift PR |
Pr Presents |
Consumer PR |
Coverage Galore - 15/05/2009
The Press coverage is flying in this month - in the past two weeks we have had press cuttings for our clients in: The Telegraph Magazine, The Express, The independent, Woman's Own, The Mirror, The Sunday Mail, Period Living, Period House... to name just a tiny proportion
We have also had lots of bridal press coverage for our Wedding and Gifts PR clients: Wedding Ideas, Perfect Wedding, Wedding
If you would like us to generate press coverage for your company please contact Nicola on 0207 384 3355Tags: Press Coverage |
Bridal Pr |
Wedding PR |
Interiors Magazines |
Generate Press Coverage |
Interiors PR |
newspaper coverage |
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Detention - 14/05/2009
We're now busy working on Back to School PR ideas for the September issues of the magazines- so we're writing releases on Lunchboxes as well as School Bags from Whateverittakes.org and STORM.
To get into the spirit, I'm trying to persuade the zero2one team to wear ties on their heads, bring in packed lunches and give me apples... but they arent convinced... so I think I'll give them lines to do in detention instead.Tags: Product PR |
Product Placement |
Bag PR |
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New Clients 09 - 01/04/2009
Last month was our best ever month at zero2one, with eight new clients! Our Pay Per Results PR service is attracting a huge number of companies who are wanting guaranteed marketing exposure for their money in the current climate.... Do you want to receive guaranteed press coverage for your own company? call Nicola on 0207 384 3355Tags: Recession PR |
Zero2One |
Consumer PR |
Interiors PR |
Using your Press Coverage - 23/03/2009
We often get clients judging the value of the press coverage purely on instant sales generated from that pieces we secure for them.
However, PR budgets and press coverage goes much further for those companies who actually proactively use this coverage. A key way of doing this is by featuring a Press Area on your websites. If you get permission from the magazines first then you are allowed to place scanned copies of press coverage onto your site. We also suggest providing a link to the product featured on your site, so customers can directly buy. If possible, its also a great idea to write e.g. 'As seen in Livingetc' next to the product listings.
Using these tricks means your customers will view your company as trustworthy and well thought of... ultimately meaning they are more likely to buy from you.... which is, of course, why you want to carry out PR in the first place!Tags: PR Help |
PR Advice |
Press Coverage |
Sunshine on a Snowy Day - 06/02/2009
Despite this heavy snow we have experienced recently - we have a ray of sunshine in the office: With journalists now working on summer issues, we are now preparing releases on outdoor living, gardening, bbqs and travel accessories.... along with dreaming about our next holiday! Tags: PR News |
Public Relations News |
Credit Crunch PR - 06/02/2009
2009 has begun with a boom for us here at zero2one PR as we have taken on 9 new clients since Christmas. The credit crunch has meant that people are looking for more economical ways to market their companies, so our affordable PR services are being well received.
Many companies we speak to say they have been burned by PR agencies charging a whopping £2k+ a month ... and what is more, delivering only paltry results. Our risk-free Pay per Results service, and our low cost retainers, have helped some clients dip their toes into the PR waters again.Tags: Cheap PR |
Low Cost PR |
Affordable PR |
STORM - 03/12/2008
We are delighted to say we have recently been selected to carry out the PR for STORM bags.
We will be in charge of promoting them in the Consumer press so look out for them in magazines very soon!
Tags: PR Clients |
PR Agency News |
Consumer PR |
Gifts PR |
Product Placement PR |
Case Studies - 20/11/2008
With two weddings next year in the team, we are all going a bit wedding mad &ndash dresses, shoes, canapeacutes - you name it we know all about it! And you will see Nicola&rsquos wedding feature in a wedding magazine after her big day as we are using the &lsquocase study&rsquo route to promote our business and some of our clients&rsquo products.
A case study is a clever and indirect way of getting publicity for a company, whereby the shots of e.g. a wedding, or a clients&rsquo home are featured within a magazine and the suppliers (we ensure this is primarily the clients&rsquo products) are pictured and credited. As well as product placement, this also expands on the story of the company and adds a deeper, more personal, element of brand building.
Tags: PR Case Studies |
Weddings PR |
To Sample or not to Sample - 11/11/2008
We often get asked by clients whether or not they should send samples of their products to journalists (without being requested by journalists first)
There is no hard and fast rule for this, and it varies per client and with each product.
Here are some factors to consider:
1. Value - if the value of the product is high and / or the client has a small budget we would avoid suggesting to clients to send samples as its ROI is not as high as e.g. a press release.
2. However, if there is a higher budget and / or the value of the product is low, it is a good way to generate additional press coverage and give the press release more impact. It is also a good way to generate stronger relations with the journalists and make sure the brand / product sticks in their minds for longer.
3. In some competitive industries, namely Fashion, samples are important for the smaller brands who are seeking to get large scale press coverage
4. If the product is interactive e.g. a technical gadget, is textured e.g. fabrics or does not convey well in images e.g. wallpaper / tiles, then it is highly recommended to send samples.
Tags: Consumer PR |
Zero2One |
New Site - 05/11/2008
Zero2one launches its brand new website thanks to the hard work of ontheroadcomputing.co.uk over these past few months. Online you will find our full client list, more details of our services, and this very lovely new blog, we hope you like it and find it a useful source for PR Tips and news on zero2one.Tags: Zero2One |
Consumer PR |
Interiors PR |
Company News |
PR Agency News |
Which are the best images for PR? - 04/11/2008
A picture paints a thousand words – ok, it’s a well oiled phrase but one that applies perfectly to the PR industry. In the consumer press in particular, getting good coverage for our clients is hugely dependent on the quality of their images. Yet when it comes to budgets, clients can be, understandably, reluctant (or simply unable) to foot the bill of a shoot which can run into tens of thousands of pounds. So how do we maximize our clients’ coverage with the minimum budget? In a recent survey, it was found that 68% of journalists use cut out shots (ie those on white background) over lifestyle shots (products in-situ) so we recommend all clients have high quality cut out images of all products in their range. Quite simply, the more good quality cut-out images a client has, the more coverage they will receive. If you need recommendations of photographers, please just get in touch.Tags: Consumer PR |
Press Photos |
Zero2One |
Pay per Results |
PR News |
Christmas is over - 03/11/2008
It is now coming up to Christmas, with Jingles Bells starting to play, Mince Pies being stacked up in the supermarkets and Christmas Gift shopping begins in earnest... Nicola is very proud to say she has done “60%” of her Christmas shopping! Thankfully, the rush for Christmas press coverage at zero2one is nearly over as the monthlies’ gift guides have closed and the weeklies and dailies are finishing up last minute slots... now we start on Valentine’s day.... Lead times are crucial when doing PR and companies must remember that monthlies work at least 3-4 months in advance, with weeklies working 1-2 months in advanceTags: Christmas PR |
Easter Already? - 30/10/2008
BBC Good Food wins the longest lead time award as we were asked for Easter Product ideas last week!Tags: PR News |
Easter PR |
Public Relations |
New Clients - 29/10/2008
Very happily, in October Zero2one took on three new clients; Swallowtail Hill, Modetwentyone.co.uk and Grehom. The team have worked hard and have already secured appearances in: Stella - Telegraph, Easy Living, She, ES Magazine – Evening Standard, Period Living, Woman and Home, Sunday Times – Style amongst many others.Tags: PR News |
New Clients |
